Explore Ehime
A Land of Hot Springs, Castles, and Citrus Delights

Ehime Prefecture, located on the western side of Shikoku, is a scenic and culturally rich destination known for its historic castles, relaxing hot springs, and delicious citrus fruits. Whether you are looking to unwind in Japan’s oldest onsen, explore feudal-era castles, or cycle along one of the country’s most breathtaking coastal routes, Ehime offers an unforgettable experience for travelers.

※This page contains promotions.

Best Food in Ehime: Must-Try Local Dishes

Ehime’s cuisine features fresh seafood, hearty noodle dishes, and the region’s signature citrus fruits.

  • Jakoten: A deep-fried fish cake made from ground white fish, a local delicacy.
  • Tai Meshi (Sea Bream Rice): A traditional dish of fresh sea bream cooked with rice, popular in Matsuyama and Uwajima.
  • Iyo Mikan (Ehime Citrus Fruits): Ehime is Japan’s top producer of mandarins and citrus-based products.
  • Botchan Dango: A colorful, three-layered sweet rice dumpling inspired by Natsume Soseki’s novel "Botchan."
  • Imabari Yakibuta Tamago Meshi: A delicious rice bowl topped with roasted pork and a fried egg, famous in Imabari.

Ehime Festivals & Events: Seasonal Highlights

Ehime hosts lively festivals that showcase its deep cultural traditions and scenic beauty.

  • Dogo Onsen Summer Festival (August): A lively celebration featuring traditional performances and fireworks.
  • Uwajima Ushi-oni Festival (July): A thrilling summer festival featuring large bull-headed floats and parades.
  • Niihama Taiko Festival (October): A grand taiko drum parade with massive floats carried by local teams.
  • Iyo Mishima Summer Fireworks Festival (July-August): A spectacular display of fireworks over the Seto Inland Sea.
  • Shikoku Pilgrimage Events (Year-Round): Participate in ceremonies at the 26 pilgrimage temples located in Ehime.

Outdoor Activities in Ehime: Things to Do Year-Round

From cycling to island-hopping, Ehime is an outdoor lover’s paradise.

  • Cycling the Shimanami Kaido: One of Japan’s most famous cycling routes, spanning beautiful islands and suspension bridges.
  • Hiking in Ishizuchi Mountain: Conquer Shikoku’s highest peak for breathtaking panoramic views.
  • Island-Hopping in the Seto Inland Sea: Explore scenic islands like Oshima and Hakatajima.
  • Hot Spring Bathing at Dogo Onsen: Relax in Japan’s oldest onsen, visited by emperors and literary figures.
  • Exploring the Uchiko Historic District: A preserved Edo-period town with charming merchant houses and theaters.

Must-Visit Places in Ehime: Top Attractions

Ehime boasts a mix of historical sites, coastal beauty, and modern cultural spots.

  • Matsuyama Castle: A beautifully preserved hilltop castle offering stunning city views.
  • Dogo Onsen Honkan: The inspiration for Studio Ghibli’s "Spirited Away," this historic onsen is a must-visit.
  • Shimanami Kaido: A world-famous cycling route with breathtaking views of the Seto Inland Sea.
  • Uwajima Castle & Tenshaen Garden: A historic castle surrounded by a tranquil Japanese garden.
  • Oyamazumi Shrine: One of Japan’s most significant samurai shrines, featuring legendary warrior artifacts.

Getting Around Ehime: Public Transportation Guide

Ehime is well-connected by trains, ferries, and buses, making it easy to explore.

  • Matsuyama Airport: Offers flights to and from major cities like Tokyo and Osaka.
  • JR Yosan Line: Connects Matsuyama with other cities in Shikoku and beyond.
  • Shimanami Kaido Express Buses: Provide easy access to the famous cycling route.
  • Uwajima Unyu Ferries: Connect Ehime with Hiroshima, making island-hopping convenient.
  • Trams in Matsuyama: A nostalgic and convenient way to explore the city.

Best Hotels in Ehime: Where to Stay

Ehime offers accommodations ranging from luxury onsen resorts to budget-friendly hostels.

  • Luxury Hotels: Stay at Setouchi Retreat Aonagi, a luxurious minimalist resort with ocean views.
  • Traditional Ryokan: Experience authentic Japanese hospitality at Dogo Onsen Funaya, an elegant hot spring inn.
  • Seaside Resorts: Enjoy a peaceful retreat at Imabari Kokusai Hotel, near the Shimanami Kaido.
  • Budget-Friendly Hotels: Convenient options like Dormy Inn Matsuyama, offering comfortable stays with onsen facilities.
  • Cyclist-Friendly Inns: Cyclonoie Guesthouse in Imabari caters specifically to cyclists on the Shimanami Kaido.

Ehime’s Cultural Heritage: Experience Unique Traditions

Ehime preserves its historical and artistic traditions through unique experiences.

  • Dogo Onsen Tea Ceremony: Experience an authentic tea ceremony in a historic setting.
  • Traditional Paper-Making in Uchiko: Learn the craft of Japanese washi paper production.
  • Samurai Armor & Weapon Exhibits at Oyamazumi Shrine: View Japan’s largest collection of samurai artifacts.
  • Kabuki Performances at Uchiko-za Theater: Witness traditional kabuki in an authentic Edo-period playhouse.
  • Indigo Dyeing Workshops in Tobe: Create your own dyed fabric using traditional techniques.

Best Souvenirs from Ehime: What to Buy

Take home a piece of Ehime with these specialty products.

  • Iyo Mikan Juice: Refreshing and sweet mandarin orange juice, a local favorite.
  • Bari-san Goods: Fun souvenirs featuring Ehime’s beloved yuru-chara (mascot), Bari-san.
  • Jakoten Fish Cakes: A delicious local specialty, great for snacks or gifts.
  • Tobe-yaki Pottery: Beautiful handcrafted ceramics made in Tobe Town.
  • Dogo Onsen Bath Salts: Recreate the famous onsen experience at home.

Plan Your Ehime Adventure Today!

From the historic hot springs of Dogo Onsen to the exhilarating Shimanami Kaido cycling route, Ehime offers something for every traveler. Whether you’re tasting the freshest citrus fruits, soaking in a legendary onsen, or exploring samurai heritage, Ehime is a must-visit destination in Japan.

For more travel inspiration, check out our Japan travel guides and start planning your trip to Ehime today!